MTB Events Conception & Creation

The unity, the determination, the competence of those who surrounded me for a quarter century, have led to moments of supreme happiness for thousands of riders we have been privileged to stir the passion.

George Edwards

High value premium brands

  • National and international Events
  • Extensive public relations department: Riders, Media, authorities…

Ethic values

Getting principled implementation in sports and safety rules

Chain of Integrated Services

  • Media creation, publishing, website management, registration management, Tour operator
  • Photos and videos production
  • 20,000 qualified addresses and emails

Support and Trail Building

Track design dedicated to mountain biking

George Edwards

George Edwards

Director

Being among the founders of the MTB movement, the author of regulation and ethical texts devoted to the new sport, to discover and being the instigator for some major events in the mountain bike world, like Métabief, Les Gets, Vallnord, Fort William, would make sense to claim a right of expertise.

74 editions between the Transvésubienne, the Avalanche Cup in Lyon, the Megas of Alpe d’Huez and Reunion, that’s a record of longevity and precedence as a mountain bike race organizer.

Our sport is smart, contemporary, evolving, and as soon as I keep intact emotion and happiness to share the feelings on the ground (competing or just for fun), I maintain the spirit and stay the course in the right direction and… that’s the main thing.

The unity, the determination, the competence of those who surrounded me for a quarter century, have led to moments of supreme happiness for thousands of riders we have been privileged to stir the passion.